Nike x
Chelsea Connected Jersey
AKQA - New York
2018
Created by the fans, for the fans.
For the first time ever, NikeConnect technology is featured in a football jersey for London’s Chelsea FC 2018/19 season. Nike and Chelsea FC wanted to offer a unique experience in which shirtholders can co-create the next Chelsea FC jersey together with Nike designers. By tapping in to their Chelsea connected jersey, shirtholders can participate in weekly voting that would influence the design, like patterns, cut and inspiration, for Chelsea FC’s next jersey. Throughout the process, Nike would give exclusive offers to shirtholders with once-in-a-lifetime experiences shared with their beloved team. By the end, a fan-created jersey was made and worn by the Chelsea team throughout the football season.
Role: Senior Designer
Agency: AKQA New York
Design Direction: Carlos Matias
Creative Direction: Resh Sidhu
Art Direction: Lia Koo
Copywriting: Evan Dunn
Design: Jocelyn Teres
Motion: Cody Rubino